Author Archives: Roger
Targeting the high net worth – The UBS way…
UBS came to us to run a campaign targeting the extreme high net worth individuals for their annual golf event: The Hong Kong Open. We were apprehensive of how the results would turn out because, as we all know, high … Continue reading
3. The Arms Race
Tensions are running high in the once peaceful office of iMail. Henry’s Loyalists have finally decided to deal a crushing blow to Ken’s Separatist Movement. While no outright war has broken out yet, a strained unease lingers in the air … Continue reading
Email Headlines suggestions and tips
Below we have some comments on selected examples of email subject titles. “Connect Before Savings Cutoff.” Because of spam filters, don’t want to use the actual dollar amount of the discount in a subject line. (Sometimes, the actual discount amount … Continue reading
2. The Cold War
Flu season is here again, bring out the chicken soup and panadols! Even the usually healthy and strong Jennifer (German wench) is stricken with influenza. Everyone knows the common cold although not life-threatening is still a huge pain in the … Continue reading
1. Our First Post
A word about our office. It was early in the year 2010 when we relocated our office further down the street. Although physically we moved barely a hundred meters, I can speak for us all when I say that the … Continue reading
