Email marketing is one of the most powerful marketing tools available to businesses of all types today. No matter how you define success, outstanding results can be achieved with email marketing.
Traditional direct mail costs 4 times more than email marketing and takes weeks to complete. With email, the cost can be reduced to cents per recipient and can be completed within days.
Overall, the return on investment of sending emails to opted in users is 40 times greater than traditional mail.
Advertisers can choose from any of our six key filters to drill down and identify the right target audience: